Clear. Concise. Reliable.
advising leaders on how to rock social media
- Who Are We
data-driven PR
ABOUT US
Founded in 2019 by PR expert Ruxanda Josan, Lumen Analytica is a Public Relations firm headquartered in central London, specialised in data-driven PR. With a BA (Hons) Public Relations degree from Bournemouth University (UK' and Europe's top PR course), a journalistic background and a passion for data analysis, Ruxanda Josan is an established PR professional working with industry leaders mainly in politics, non-profit, music and publishing, a portfolio now shared with the firm.
WHAT WE DO
While Lumen Analytica was originally designed to work directly B2C, the firm's B2B branch is currently expanding thanks to our competitive expertise in data-driven PR. Agencies often hire our consultancy to:
- train Comms staff on best social media practices for clients' specific industry, objectives or medium- to long-term campaigns;
- create strategic communication plans to complement their marketing pitches;
- add analytical research, measurement and evaluation to existing strategic planning;
- manage paid advertising for clients, especially Facebook.
ETHOS
Lumen Analytica is a strong advocate for media independence, hence why the agency undertakes pro-bono work to aid promising media institutions reach wider audiences.
Be Useful
"I, like many Marcomms folk and client reps here in London, have been at the receiving end of agency pitches all too often to know when a very basic idea is presented on a tenfold Powerpoint presentation that could have been two lines. That is why, when I created Lumen Analytica, working with incredibly busy leaders meant that we needed to be useful and cut right to 'here's all I need from you' to have a full-fledged PR campaign and hit your target.
At Lumen Analytica, we do not waste your time to make it look like we work hard. We just do all the work and give you what you need: results.
Now, briefly about the elephant in the room: data analysis is so incredibly valuable, let alone when coupled with PR strategy, like we do here. That is why working with ethical brands alone is a core value for us, and, as strange as it may sound to some, we reject clients whose integrity we doubt in the slightest. That is how we know that all of our elaborate, finely-tuned work is only ever put to good use and, ultimately, it is a win-win-win for us all here on the good side.
Our clients love our 'be useful & only for the best' approach, which is why word of mouth has been the main way new good, ethical clients find out about us. And probably why you're here reading this now, right?"
TLDR: We're good PROs on a techy-commsy niche for B2C & B2B, especially all-things-Facebook. We love being useful to promising brands. If you too are good, hire us.
- Ruxanda Josan, director
Data-driven? Here's an example
shedding light through the jargon fog
Problem
Data Analysis
Who reads analysis reports really? WE DO (so you don't have to). We look at what you've done on social media, crunch the numbers, learn your brand, resources and objective.
And then we'll be brutally honest about how well you are really doing.
Solution
To-Do List
We're not here to show off - we're here to be useful. We cut through the jargon and tell you exactly how to fix things.
No mind-boggling terminology. Just data-driven PR magic in simple terms.
Test of Time
Sharing Wisdom
Before your Comms team freaks out, we're never after their jobs. We'll help your staff optimise your online presence and do better over time. We believe in giving you the perfect tools for healthy growth that lasts way after we've completed our work with you. Drinks on you later.
